The EQ Edge

The most successful companies don’t just have skilled employees, they have emotionally intelligent ones. Our E.I training will inspire and motivate your people, we are expert practitioners in Emotional Intelligence. We deliver programmes for sales teams, leaders and executive coaching

Emotional Intelligence (E.I) is the strongest predictor of performance, explaining a full 58% of success in all job types. Teams headed by leaders with well-developed E.I outperform other teams by 15-20% on yearly revenue targets The business case is clear: Developing E.I isn’t a “nice to have”; it’s a must-have investment for sustained success.

“My Executive Coaching programme with Ian included an exploration of Emotional Intelligence. My learning has been immense and the difference it has made has been profound, without question, my effectiveness as a leader has been enhanced significantly as a result”.

Graeme Storey,
Head of Commercial Finance
WSH Group Ltd

Welcome to The EQ Edge
Transform Your Sales Teams and Leaders Through Emotional Intelligence

Why Emotional Intelligence is Your Competitive Edge

In today’s competitive business landscape, the most successful organisations don’t just have skilled employees, they have emotionally intelligent employees. Emotional Intelligence (EI) is the single most important factor in driving better performance, higher engagement, and sustainable growth in both sales and leadership roles.

EQ is the measure of Emotional Intelligence. When it is cultivated, the results are undeniable:

  • Sales teams close more deals because they build authentic connections with clients.
  • Leaders inspire trust and loyalty, creating high-performing, cohesive teams.
  • Organisations experience lower turnover, higher profitability, and stronger market positioning.

But the reverse is equally true. With lower EQ, salespeople struggle to understand their clients’ needs, leaders fail to foster collaboration, and businesses lose their edge in a fast-changing world.

The EQ Edge: Unlocking Performance Potential

At Competitive Edge, we specialise in transformative learning and development programs designed to elevate your people and, in turn, your business.

Our Core Focus Areas:

  1. Sales Team Transformation
    • Equip your sales teams with the emotional intelligence they need to connect authentically, adapt to diverse buyer behaviours, and influence outcomes.
    • Research shows that salespeople with higher EQ generate 20% more revenue and are more likely to exceed quotas.
  2. Leadership Development
    • Develop leaders who inspire, motivate, and build resilient, engaged teams.
    • Leaders with high EQ are proven to drive up to 34% higher employee retention and foster innovation across their organisations.

What’s at Stake?

Without well-developed EQ, your business is at risk of:

  • Lost Sales Opportunities: Low-EQ salespeople struggle to build trust, read emotional cues, and resolve objections, resulting in poor close rates.
  • Leadership Misalignment: Managers with low EQ can demoralise their teams, hinder collaboration, and reduce overall productivity.
  • High Turnover Costs: Employees who feel undervalued or misunderstood leave, costing you 1.5x their annual salary to replace.

The business case is clear: Developing EQ isn’t a “nice to have”; it’s a must-have investment for sustained success.

The ROI of Investing in Emotional Intelligence Training

Our transformative EQ training programs deliver measurable results:

  • Increased Revenue: Sales teams with high EQ close more deals and build long-term customer loyalty.
  • Stronger Teams: Leaders with emotional intelligence inspire confidence and collaboration, reducing costly turnover and disengagement.
  • Enhanced Decision-Making: High-EQ professionals are better equipped to manage stress, navigate complexity, and make sound decisions under pressure.

For every pound invested in EQ development, companies can see a return of £4 to £6, driven by increased performance, productivity, and employee engagement.

What Makes Us Different?

At Competitive Edge, we take a data-driven and highly personalised approach to learning and development.

  • Customised Programs: Tailored to the unique needs of your team and business.
  • Proven Frameworks: Grounded in the latest Emotional Intelligence research and backed by measurable outcomes.
  • Experiential Learning: Interactive workshops, role-playing, and real-world application for immediate impact.

We don’t just teach emotional intelligence; we transform it into tangible business results.

Your Transformation Starts Here

Imagine a team of high-performing sellers closing bigger deals with ease. Envision leaders who inspire loyalty and drive success at every level of your organisation. That’s the power of Emotional Intelligence, and that’s what The EQ Edge delivers.

Let’s Talk About Your Goals

Ready to give your business the edge it needs to thrive? Contact us today for a complimentary consultation. Together, we’ll create a roadmap for transforming your teams and achieving exceptional results.

Training & Development

Rooted in a blend of experiential learning, consistent feedback, and rigorous knowledge checking, our programme ensures a comprehensive developmental journey.

Our expert coaches collaborate closely with you over a mutually agreed timeframe, working diligently to deliver a training programme that is customised to your unique requirements.

Meticulously crafted, the programme is designed not just to accelerate learning and development but also to align seamlessly with your specific objectives, ensuring that it yields the tangible outcomes essential for your business’s continued growth and success.

Competitive Edge Training - Contact Us

Accelerating Positive Change

Originally developed by Elisabeth Kübler-Ross, the Change Curve charts a person’s emotional journey during change – from initial denial and frustration to eventual acceptance and commitment.

Our work will help you manage change more effectively. Guiding your people through these transitions, reducing negative consequences and accelerating positive change.

Ongoing Support

We recognise that completing the training is just the beginning. Though delegates leave inspired and committed, turning new behaviours into lasting habits requires time and reinforcement. To bridge this gap, we offer 30 days of complimentary support and mentorship post-training. Beyond that, we provide tailored, long-term support packages featuring periodic check-ins, performance reviews, and skill refreshers, designed to sustain your team’s growth and optimise your return on investment.

Competitive Edge Training - Our Process Ongoing Support

The Principle of Entropy

It’s a fundamental principle that systems tend toward entropy, or increasing disorder, when unmanaged. This includes complex human systems such as businesses and organisations. Without intervention, they naturally lose focus and effectiveness over time. Our ongoing support counteracts this by sustaining your team’s development and keeping performance at its peak.