Presenting With Impact

Overview

Sales presentations are a crucial aspect of the salesperson’s role but come with challenges and fears. Fear of public speaking is one of humans’ biggest fears, with some research studies suggesting it affects 3 out of 4 people or 75%. The salesperson’s role involves convincing and motivating potential customers to buy a product or service, and a compelling presentation can make all the difference. However, the fear of rejection, lack of confidence, and other obstacles can make these presentations daunting. As a result, they land badly, often affecting the desired outcome negatively.

In this topic, we support salespeople in developing their skills and behaviours to present professionally and confidently with impact. We explore the drivers of anxiety and the barriers to successful presentations. We provide an outstanding framework around which salespeople develop an understanding of different behavioural profiles and how they can skilfully adapt to these. We work around key fundamentals, such as effective planning, storytelling, active listening, and objection handling. Developing critical messaging is a key topic, and understanding that successful presentation delivery is as much about the why and how as it is about the “what”. Salespeople benefit hugely from new perspectives and confidence to deliver clear, concise, and superbly compelling presentations.